Gatorade and Michael Jordan celebrate 23 years of Be Like Mike

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Twenty-three years ago, Gatorade launched a game-changing campaign in honor of a celebrated athlete whose name has come to be associated with greatness in sports.

The catchy and upbeat Be Like Mike campaign became a global hit when it first came out in 1992, cementing Michael Jordan’s niche as a sports legend. Continue reading “Gatorade and Michael Jordan celebrate 23 years of Be Like Mike” (1523)