Twenty-three years ago, Gatorade launched a game-changing campaign in honor of a celebrated athlete whose name has come to be associated with greatness in sports.
The catchy and upbeat Be Like Mike campaign became a global hit when it first came out in 1992, cementing Michael Jordan’s niche as a sports legend.
Today, Gatorade celebrates this enduring and historic partnership of sports excellence and legacy. In commemoration of this milestone, Gatorade recently released a digitally remastered version of the iconic television commercial, which also coincides with the top sports drink’s 50th anniversary.
As part of the celebration, Gatorade also launched a digital campaign inviting netizens to send photos or videos showing how they can #BeLikeMike. The most creative posts will win special Be Like Mike premium items.
According to Tony Atayde, Pepsico Philippines marketing manager for hydration, the long-standing partnership with Jordan reiterates Gatorade’s niche as the top-of-mind sports drink for the world’s finest athletes.
“As the most researched sports drink in the world, with more than 50 years of scientific and athletic testing to back it up, Gatorade has demonstrated its effectiveness in fueling sports excellence,” Atayde added. “Just as Gatorade was there with Jordan through all his victories, the brand is here for today’s new breed of athletes who want to make their own mark in sports history.”
To view the remastered Be Like Mike video, check out Gatorade Philippines’ YouTube channel. (1656)